Wednesdays 11:00 AM EST
The Inner Circle
HOW IT WORKS
STEP 1: JOIN THE INNER CIRCLE
Every Wednesday morning at 11AM EST Inner Circle members will receive an email with a password to unlock early access to that weeks bag drop. Inner Circle members get exclusive first dibs on bags for 24 hours before they open to the public.
HOW IT WORKS
STEP 2: SHOP THE BAG DROP
All newly available bags will drop on the website every Thursdays at 11am EST.
Be ready to check out the newest curated collection each week!
HOW IT WORKS
STEP 3: join the livestream
Every Thursday at 8pm EST Erin will showcase available bags in real time. This is a Live shopping experience! This is interactive, fun and only 20 mins.
Ask your questions, see the bags live or just come and chat!
Need help?
Frequently Asked Questions
Emails are sent out at 11am EST every Wednesday morning, and due to the high volume of subscribers, please allow a few minutes for the email to reach your inbox. If you haven not received it by Noon, please check your Spam and Promotions folder or search “ItMustBeLoved” in your inbox as they can get lost or mixed up in your inbox! Make sure to mark as as a "known sender" as well to ensure we aren't filtered out.
Every Wednesday morning, we send out an exclusive password to our email subscribers, granting exclusive access to our VIP Inner Circle page, which is under our Shop Now tab on our website.
This password expires after 24 hours of access. All bags will be officially available for purchase for the public on Thursdays under "The latest drop".
The Inner Circle Access Club only has first access for 24 hours , from 11am on Wednesdays to 11am on Thursdays. You will not be able to access the page out side of this time window, as the bags will be available to all Thursdsays at 11am EST under the "The Latest Drop" menu.