It Must Be Loved Inc

our promise

authenticated pre-loved luxury

Welcome to It Must Be Loved, your Canadian online destination for rare vintage and preloved luxury bags. We’re excited to share our passion for authentic vintage handbags that have lived beautiful lives before finding their way to you. Each curated piece tells a unique story, and our mission is to continue its narrative.

Learn More

Canadian owned, curated intentionally, educational suport and community driven.

Trusted Canadian source for curated vintage luxury

All prices are in Canadian dollars and include shipping, taxes and all bags come with a certificate of authenticity.

Latest Bag Drop

Louis Vuitton Monogram Jeune Fille MM Crossbody (1991)

$875.00 CAD

Save $123.00

GUCCI GG Supreme Canvas Jackie 1961 Mini 2in1 Bag

$1,475.00 CAD

$1,598.00 CAD

View all

The LOVED (public) Bag Drop & live shopping event

Join our next live shopping event

take me there

Events Calendar

you're like, really pretty!

Connect with us on social

Story sales, behind the scenes and more

Our Promise

We provide a 100% guarantee of authenticity on everything we sell. We only sell pieces that we would proudly use and wear ourselves.

Quality guarantee

We do our best to accurately describe and photograph the condition of each item. If you feel that there is a discrepancy between how an item was portrayed on our site and how it appeared when you received it, please contact us.

Top-notch support

Due to the nature of our business, all items are final sale, however customer service is very important to us, so please contact us with any questions or concerns.

Risk Free experience

Our items are investment pieces and will hold value for years to come. At It Must Be Loved, we are committed to providing an enjoyable, risk-free experience.

join the (pre) loved club

Latest Bag Drop

Join our next live shopping event

Events Calendar