A commitment to quality,
authenticity, and you.
Welcome to It Must Be Loved, your Canadian online destination for rare vintage and preloved luxury bags. We’re excited to share our passion for authentic vintage handbags that have lived beautiful lives before finding their way to you. Each curated piece tells a unique story, and our mission is to continue its narrative.
Canadian Owned
Based in Peterborough, Ontario. Proudly serving collectors across Canada.
Curated Intentionally
Every piece is chosen because something made us stop. No fillers, no compromises.
LOVED Club Perks
Early access, member-only drops, exclusive merch, and special extras created for our community.
Community Driven
More than beautiful bags. A community built around vintage, stories, and the thrill of finding something special.
All prices are in Canadian dollars and include shipping and taxes. Every bag comes with a certificate of authenticity.
The wait is over.
The public drop is now live.
First dibs on every
LOVED drop.
The LOVED Club gives you first access to every drop, member-only perks, and a closer look at what happens behind the scenes before anything goes public.
24-Hour Early Access
Your private password arrives before every drop, so you can shop before the public.
Member-Only Perks
Special surprises, curated extras, and LOVED Club exclusives created for members.
Behind the Scenes
Get closer to the sourcing stories, new arrivals, and pieces before they go live.
The LOVED Community
A community for people who love vintage luxury for the stories, history, and pieces themselves.
Free membership · First access · Member-only extras
Join the next
live bag drop.
Shop along live, see pieces up close, ask questions in real time, and get first access to select vintage and preloved finds.
Get Live Access →Thursday, September 10 · 8:30 PM EDT
Events Calendar
you're like, really pretty!
Connect with us on social
Story sales, behind the scenes and more