It Must Be Loved
Our Promise
A commitment to quality, authenticity, and you.
Every piece that comes through It Must Be Loved is chosen, authenticated, and described with the care I would want if I were the one buying. This is not just a business, it is a genuine love for vintage luxury and the community that surrounds it.
100% Authenticity Guarantee
Every bag is authenticated through a third-party service. We only sell pieces we would proudly carry ourselves.
Honestly Described
We do our best to accurately describe and photograph every item. If something doesn't match expectations, reach out, we will make it right.
Investment Quality
Many of our pieces are investment-grade and will hold their value for years to come. Every selection is made with longevity in mind.
Top-Notch Support
Customer service matters deeply to us. All sales are final by nature of the business, but your experience always comes first, contact us any time.
Luxury
Summer School
Six years. Over 1,000 bags. Hundreds of conversations. This summer, I am sharing everything I have learned about vintage luxury — the stories, the craftsmanship, and why certain pieces stay with us forever. Classes are free for LOVED Club members and published here for everyone.
First dibs on every drop. Every time.
The LOVED Club is where the best pieces go first. Members receive their private password 24 hours before every drop goes public — plus exclusive access to Luxury Summer School lessons, behind-the-scenes sourcing stories, and a community of people who love vintage luxury for all the right reasons.
Join the LOVED Club — It's Free24-Hour Early Access
Your private password arrives before every drop. Shop before the public ever sees a piece.
Luxury Summer School
Bi-weekly lessons on vintage luxury, craftsmanship, and the stories behind iconic pieces. Members receive each class first.
Behind-the-Scenes Access
Sourcing stories, new arrivals, and the moments that happen before anything goes live.
Community
A thoughtful community of people who love vintage for the stories, not just the brand names.
Proudly Canadian • Est. in Peterborough, Ontario
A Trusted Canadian Source for Vintage Luxury
It Must Be Loved is a Canadian-owned boutique dedicated to sourcing rare vintage and preloved luxury pieces with care, intention, and a genuine love for the craft. Every bag is authenticated, honestly described, and chosen because something made us stop.
Canadian Owned
Based in Peterborough, Ontario. Proudly serving collectors across Canada.
Curated Intentionally
Every piece is chosen because something made us stop. No fillers, no compromises.
Educational Support
Luxury Summer School, sourcing stories, and honest guidance for every buyer.
Community Driven
The LOVED Club connects people who love vintage for the stories, not just the names.
All prices are in Canadian dollars and include shipping and taxes.
Every bag comes with a certificate of authenticity.
Latest Bag Drop
Events Calendar
you're like, really pretty!
Connect with us on social
Story sales, behind the scenes and more