You're Like, Really Pretty!

It Must Be Loved is your online destination for rare vintage and preloved luxury specializing in mostly vintage Louis Vuitton, however you will find Gucci, YSL, Celine and many more timeless classics here. With a focus not only on delivering beautiful vintage, but also affordability and transparency, we strive to deliver phenomenal customer service and quality that is more accessible. All of our collections have been authenticated through a third party service and are purchased directly from Japan, which is the worlds largest place for preloved authentic luxury. 

It Must Be Loved is operated solely by Erin Cunningham, who's passion for vintage and the preloved market is evident. At the beginning, she sourced high end apparel and luxury footwear while balancing early motherhood.  The last two years, she has narrowed her focus and only sells luxury handbags as this is where her true passion lies. 

Our Promise

Many of our items are investment pieces and will always hold value for years to come.  At It Must Be Loved, we are committed to providing an enjoyable, risk-free experience.  We provide a 100% guarantee  of authenticity on everything we sell. We only sell pieces that we would proudly use and wear ourselves.

Our Return Policy

Due to the nature of our business, all items are final sale, however customer service is very important to us, so please email erin@itmustbeloved.com with your concern and we will be in touch.

Quality Guarantee

We do our best to accurately describe and photograph the condition of each item. If you feel that there is a discrepancy between how an item was portrayed on our site and how it appeared when you received it, please contact us at erin@itmustbeloved.com