NEW PRODUCTS EVERY WEEK
Featured collections
Shop All Bags
our promise
authenticated pre-loved luxury
Welcome to It Must Be Loved, your Canadian online destination for rare vintage and preloved luxury bags. We’re excited to share our passion for authentic vintage handbags that have lived beautiful lives before finding their way to you. Each curated piece tells a unique story, and our mission is to continue its narrative.
RESOURCES
What Exactly is "Bag Spa Certified"?
Proudly Bag Spa Certified It Must Be Loved is proudly Bag Spa certified, with training from Edmonton Bag Spa Official, known for its expertise in luxury bag care. Each vintage bag we acquire recei...
Read more
Authenticity is Our Promise At It Must Be Loved, authenticity is at the heart of everything we do. We believe that every preloved luxury bag tells a story, and we ensure that story is genuine. That...
Read more
Check out Erin's favourite products for keeping your bag beautiful and protected! Head to Erin's Amazon storefront here. General Bag Care Tips Storage Tips: Store your bag in a breathable dust ba...
Read more
What people are saying
TESTIMONIALS
I've worked with resellers, auction houses and consignment places in the past and I can honestly say that your stuff is consistently the highest quality I've ever seen, especially for vintage!
Fiona
Came home to find a guest had arrived!!!! She's perfect! Thank you so much for my bag Erin.
Lora
I just wanted to say thanks again Erin, The bag I bought from you is so beautiful and in perfect condition! I love it and enjoy taking care of her too - she is my pride and joy!
Savannah
I love the fact that you professionally clean all your bags and feel like you really take the time to find ones in top condition. I'm scared to see what's in your next drop because I'm not sure if I'll be able to resist getting another!
Monica
you're like, really pretty!
Connect with us on social
Story sales, behind the scenes and more